"Brand Malala" by Tariq Bseiso

     Social perspective: 

The social perspective portrayed in the text reveals a conflict in promoting social equality, education, and peace. Moreover, such social issues are echoed throughout (Brand Malala: Western Exploitation of a School Girl).  The unique perspective of the social issues happening in our world today, functions to reflect the effects of the corruption of war on society. The blog brilliantly illustrates the harsh realities where individuals in a society are victims of exploitation, manipulation, and hypocrisy.  For example, the West, including Britain and their allies, has exploited Malala’s case. The intentional shooting of Malala in the head propelled a good image about the West in the media. It was argued that they saved a girl from the disastrous East. This comes off as hypocrisy from a country that miserably failed to establish gender equality in its own central society.

This incident also acted as a justification for the horror they have imposed within the region. The author articulates that such acts are a sheer exploitation to serve the political goals commanded by tyrants. The author, Carol Anne Grayson, is trying to comment on a social issue she experienced and witnessed in the past. On the other hand, the social issue presented by the author is related to our present time since it has been reoccurring for decades and Malala’s case can still occur but in different names like “Rigoberta Mencha’s story”.

Emotional perspective: 

In terms of the emotional aspect, the author revealed a combination of powerful sensations throughout her text, to represent this explosive conflict. Moreover, she argued that, Malala the beautiful brave child and the face of resistance for women inequality, played a vital role in raising a conflicting power of emotions to lie a base of an argument of innocence vs. power. Through the following quote “Lets hope Malala’s story will not be used to keep occupation going a little longer” (Grayson, 594) , one can realize the author’s sarcastic tone toward politicians, who are using their power to exploit the innocence of this girl. The use of sarcasm in this sentence was used to establish a strong opinion and to show anger about the opposing point of view. In addition, throughout the blog, the reader comprehends the continuous use of rhetorical questions, based on the writer’s angry, and infuriated tone. The following quotes also serve as to help the reader come to the realization that the aggressive and melancholic tone that helped Malala develop her argument: “how many people can name the other girls injured when Malala was shot? What quality of care and support did they receive? Are they represented by PR companies?” One could simply say that the West is trying to exploit Malala as a masquerade to hide their oppression in that area.

      Rhetorical perspective: 

 In terms of the rhetorical perspective, the article is clearly an argumentative non-fictional essay. There is no direct reference to the author’s personal life, so the essay adopted an impersonal form. The author proves the point reflected in her article using rhetorical questions and logical evidences. Conversely the language adopted is simple without using any fancy words since the article targets all the people, young or old because what happened with Malala can happen with any of us. In addition, in order to make Malala’s experience vivid, she used the description and the narration modes. These modes help in providing sense impression on how cruel politics can turn to satisfy their needs. The author’s style can be described as less formal since it adopted varied rhythms and lost the structure of everyday speech just as reflected in the following quote:

“Safety is pushed aside for “brand Malala”. There is Malala the book, Malala the film, Malala the award nominee, Malala the portrait, with the school girl being skillfully marketed by Edelman, the world’s biggest PR Company” (Grayson, 596) as shown in the reflected quote the language moves forward unevenly, the sentences used are neither too long nor short so the reader could grasp completely the argument presented.  Notice how the author keeps on repeating the name “Malala” in order to emphasize on how they are using Malala as a marketing strategy. 

    logical perspective: 

 The logical perspective interpreted from the clearly states a combination of issues in which it does not allow controversy.  Exploitation, manipulation, and hypocrisy are issues that cluster around a single fact: it must end, now!  The author clearly argued that Malala is used as a tool of distraction in order to deviate other women from demanding their rights against an exploitative government. On the other hand, the author was able to prove her argument of hypocrisy and exploitation providing valid reasoning and past experiences to cast her article into a pool of deductive reasoning. Moreover, she mentioned Rigoberta’s story to prove that such cases are always subject to political agenda. “Like Malala she was thrust into the limelight, pressurised by others”(Grayson, 596) . Therefore, she concluded that Malala’s intentions and all others like her are pure as gold and the social injustice must be obliterated in order to perceive our rights like education peacefully.

  Ethical perspective: 

Finally, the ethical perspective presented in the article adopts a moral position in which men are accountable for the gender inequality. Furthermore, women are being oppressed on daily bases whether mentally or physically or both. Their rights are being marketed and exploited to proceed in an unethical political path. In other words, the author finally concluded that in any case women are being exploited, if not they are suppressed by a patriarchal society.