Brand Malala

Social perspective :

In this text, the author Carol Anne Grayson is talking about the "Brand Malala" case in England. She is saying that Malala is used as a figure by the UK to show how the Eastern countries, specially the ones under Taliban's governance are having numerous social problems and difficulties. She's illustrating this point by quoting "good west versus bad east" found in the western media. In fact, girls and women are being saved from Taliban's terrorism in Afghanistan and Pakistan where they are being discriminated and not allowed to have access to education. That's the main reason why Malala became such a common figure, or a celebrity if I may say, supported by many politicians. She is the emblem of the fight for women's rights and gender equality in the Eastern countries,  but what may seem ironic is that, even in the Western countries, those rights and equality aren't accorded to women.

Emotional perspective :

This leads us to say that Grayson is very affected by this fact. She is frustrated and revolted as to how Malala is used and exploited by the western media in a wrong way, and Malala herself isn't completely aware of what's going on. Opposite to what English politicians and media are doing, Grayson here isn't trying to make us feel pity or compassion towards Malala's injustice, she is shedding the light on how only one side of this sad story is covered, and how other women fighting for equality and justice are neglected and suppressed. Grayson is also using a sarcastic tone to show how charitable western men are : they are trying to save and rescue the poor maltreated girls in Afghanistan and according them their rights for education and good health care, but in their own countries, they are failing to provide women justice and equality they have been fighting for for ever. She wonders " how many people can name the other girls injured when Malala was shot? What quality of care and support did they receive? Are they represented by PR companies?" (Grayson, 596) and she also says that "what press usually fail to mention however is how Britain and its allies are failing miserably on"gender justice" back (Grayson, 594).

Rhetorical perspective :

We have here an argumentative non-fictional text written in an impersonal way. The author is addressing a problem that has no solutions up till now. That's mostly why she is pissed off by this situation, and this can be easily guessed by the short and rapid sentences she used. We have a combined emotional and rhetorical perspective here. Also, this text can be easily read and understood by everyone willing to know what's happening, thanks to the common language and vocabulary employed. Thus we have some sarcastic expressions that may not be very clear, but otherwise everything is quite transparent. We have many quoted words and expressions mostly said by politicians and media such as "alliance","rescuing","save"... And by including those words in her text, Grayson is showing what exploiters are trying to transmit versus what is really happening behind this fake and hypocrite facade. There are also many rhetoric questions that the author is using to make us think, see the obvious, and understand the situation from her own perspective. Parallelism is also used in this text "Malala the book, Malala the film, Malala the award nominee, Malala the portrait" (Grayson,596) to show that Malala is exploited as if it was a marketable brand.

Logical perspective :

What is being debated here is the false claims of the English politicians and media that are using Malala as a brand to make themselves look as the best peaceful country in the world, forgetting that this country is still aching from inequality and injustice and is doing nothing to solve and stop that. Grayson is also showing us what's beneath all these sweet coats and layers. We have an inductive reasoning here because we have started with some clear evidences and observations ( Malala's growing reputation) and then we finally arrived to the conclusion that the western countries are using manipulation and hypocrisy to stop people from claiming their rights and show the world how well they are managing their lands without having to compromise their benefits and profits. We may find some fallacies in this text, it is when Grayson says that "the western politics and media alike have seized upon a very profitable "alliance" with the young Pakistani school girl" (594). This means that we can have a stereotype here where all media and politicians are accused of hypocrisy regardless of their separate opinions in this matter. We can for example have some media in accordance with Grayson, but she didn't separate them in this expression, and this might seem a little bit unfair.

Ethical perspective :

Finally, Grayson in this text is showing us that Malala, like many other women, are being exploited and manipulated for political profits and ends. Women in England are being subject to injustice and inequality, they are victims and "pawns in a bigger game" (the independent newspaper, 595). But politicians and media aren't covering what's really happening in the English societies, they distract populations by shedding light on other problems and cases outside the UK, pretending that everything inside is just fine. And this is where the big, unsolvable problem lays.